International Tour Management Institute (ITMI)

The Premier Training Institute for Tour & Travel Professionals Since 1976

Making the World a Better Place Through Travel



ITMI Office Location

14 West Pier
Sausalito, CA 94965

Training Locations

San Francisco



Washington D.C.


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tour guide training itmi

ITMI's reputation is built on 40 years of being the leader in the Tour & Travel Industry. We are proud of the fact that ITMI is a trusted brand in the industry. Tour companies, motor coach companies and travel leaders look to ITMI for our ability to provide the most comprehensive curriculum and field experience in the travel industry. 

Tour Guide/Tour Director Certification Program »

tour guide training itmi

Since 1976, ITMI was the first U.S. school designed specifically to train professional tour directors and guides. Since its inception, ITMI has proudly graduated over 8,000 students from across the globe. 

ITMI's 15-day Tour Director / Guide Certification Course is for individuals who dream of exploring the world; people who desire to make a positive impact by sharing their passion for travel and building bridges of understanding between people from around the globe.  Tour Directors and Tour Guides have a unique opportunity to become ambassadors of goodwill, to demonstrate respect for other cultures / traditions and for the environment. 

For a complete description about the program: Tour Guide / Tour Director Certification, Lifetime Career Placement, Admission Details, Tuition, Student Housing, or get your dream travel career started by APPLYING to the program now!

Custom Training Programs

ITMI develops customized programs for tour operators, suppliers, event planners and other tourism industry stakeholders. The customized training identifies and meets the specific needs of an organization. The curriculum is designed to provide the experiential learning that will prepare participants to meet the day-to-day challenges of their job. Components may include how to organize a tour, how to plan itineraries, pre and post-trip preparation, domestic and international trip planning, communication skills, the psychology of group travel, dealing with difficult people, problem solving, crisis management and more.

Whether it is a one-day seminar to a two-week intensive program, we will be happy to work with you to design a program that meets your needs and objectives. Contact ITMI at 415-957-9489 for more information or to request a customized proposal.

Motorcoach Driver Training

ITMI Motorcoach Driver Certification is designed to identify and meet the special needs of each motorcoach company. The core curriculum includes the psychology of group travel. It also addresses the importance of the driver, driver guide and tour director or tour guide and their role in creating a positive and memorable experience for their guests. Interactive exercises provide participants with real-world simulations that help them to practice and integrate their newly acquired skills. Experience has shown that when the driver, driver guides or tour directors adhere to the principles they have learned, they will enjoy their work more, receive increased gratuities and ultimately generate more business for the motorcoach company.

ITMI Silverado Stages Driver Training Graduation
The ITMI Motorcoach Driver Training has helped Silverado Stages drivers learn valuable skills to enhance the quality of their customer service and improve the entire experience.

Chinese Tour Director Training

China represents an extremely important tourism market for the United States. In 2010, ITMI launched the first-ever Chinese Tour Director Certification program specifically designed for this market. “Tour operators are eager to hire professionally trained tour directors who can ensure that Chinese visitors have a favorable impression of the United States,” says Ted Bravos, CEO of ITMI. “There is a tremendous need for bilingual English/Mandarin speaking individuals who understand both cultures. This is an exciting opportunity for individuals of all ages who are seeking either full or part-time employment.” The Chinese Training Program is customized specifically for Tour Operators wanting to work within the Chinese Tourism Market. Give us a call at (415) 957-9489 to find out how we can work with you on your custom Chinese Tour DIrector Certification training needs.