International Tour Management Institute (ITMI)

The Premier Training Institute for Tour & Travel Professionals Since 1976

Making the World a Better Place Through Travel



ITMI School Location

14 West Pier
Sausalito, CA 94965

ITMI Alumni Lucero in Peru with National Geographic

ITMI Alumni Lucero in Peru with National Geographic

ITMI Alumni Steve in Myanmar

ITMI Alumni Steve in Myanmar

ITMI Alumni Becky & Ellen touring in the National Parks

ITMI Alumni Becky & Ellen touring in the National Parks



San Francisco | Washington DC | Boston | Vancouver Canada

Tour Guide / Tour Director Certification Program

Tour Director Certification Training


Applicants must have a diploma from high school, a GED, vocational school, college or graduate school. We find that the most successful applicants are those who exhibit maturity, possess a genuine interest and skill in working with groups of people and have a passion for travel. Proficiency in a foreign language is desirable but not a prerequisite for admission.


To apply for admission to the ITMI certification program, please complete the on-line application form. This helps us to learn more about you and your goals and aspirations. It also includes questions about your employment history, skills and life experiences. This first step in the screening process helps us to determine whether you possess the aptitude necessary to succeed in the travel and tourism industry.

The second step is a 30 to 45 minute telephone, skype or in-person conversation / interview with an ITMI instructor, to answer all your questions about tour directing and the Institute. This enables the instructor to gain an understanding of your communication skills, enthusiasm, sense of humor, creativity and your desire to pursue a career as a tour director or guide. Applicants must receive a minimum score of 70 (100 maximum) on the prospective tour director / tour guide evaluation during the interview.


Once accepted into the training program, ITMI will send you by e-mail your Acceptance Letter and Enrollment Contract that will detail the following:

  • Welcome Documents

  • Statement of Students Rights / Tuition Refund Policy

  • Consent to Use of Personal Information

  • Tuition Payment Schedule

  • Student Performance Fact Sheet / Completion & Placement Rates

You should fully review the acceptance package. Once reviewed, the Enrollment Contract needs to be signed and returned to ITMI with your deposit (first tuition payment) and proof that you are a High School Graduate or equivalent. Proof can be any of the following:

  • High School Diploma / Graduation Transcript

  • GED Equivalent

  • Post-Secondary School Degree or Diploma

  • Graduate School Diploma

  • Proof of attendance to a Post-Secondary School / Institution

Schedule of Classes

The ITMI Tour Guide / Tour Director Certification Program is 15 days long. Classes are taught in either San FranciscoBoston, Washington D.C. or Vancouver, Canada depending on the year and tourism needs.


  • March 25 to April 8: Vancouver *Only 1 spot left!

  • May 6 to 20: Boston

  • July 8 to 22: SF

  • August 12 to 26: SF

  • Sep 30 to Oct 14: Wash D.C.

  • December 2 to 16: SF


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