International Tour Management Institute (ITMI)

The Premier Training Institute for Tour & Travel Professionals Since 1976

Making the World a Better Place Through Travel



ITMI Headquarters

625 Market Street
Suite 810
San Francisco, CA 94105

Schedule of Classes

The ITMI Tour Guide / Tour Director Certification Program is 15 days long. Classes are taught in either San Francisco, Seattle, Boston or Washington D.C.


  • October 10 to 25: SF
  • November 28 to Dec. 12: SF *Nov. / Dec. Class Wait Listed


  • February 13 to 27: SF
  • March 27 to April 10: SF
  • May 8 to 22: Boston
  • July 10 to 24: SF
  • September - On Board Cruise Ship Training: Dates to be Announced
  • October 9 to 23: Wash D.C.
  • November 27 to Dec. 11: SF


Tour Guide / Tour Director Certification Program

certified travel training guides

Total tuition for classes in the 2016 calendar year is $3,950*.

Schedule of fees :

  1. Upon acceptance to the 15-day ITMI program, a $50 non-refundable registration fee will be due.
  2. After notification of acceptance, an enrollment contract will be mailed to you to sign and return within 10 business days to ITMI with a $200 deposit.
  3. Approximately 60 days before your programs start date, the remaining Tuition Fee – $1,750 for Week I.
  4. At the beginning of the Week II, the second half of the Tuition Fee – $1,950.

Visa, MasterCard, American Express, Discover and Personal / Cashiers Check are accepted.



  • Lifetime Placement Assistance.
  • The ITMI office and team of instructors are available to alumni throughout the year to answer questions, conduct graduate counseling, connect you with up to date job opportunities, offer master classes, Symposium - our annual education, networking & job opportunity conference and more.
  • Lifetime Professional Development.
  • Introduction to local Professional Associations to further your connections with Certified Professionals in your area. Associations include: National Federation of Tour Guide Associations (NFTGA), World Federation of Tour Guide Associations (WFTGA), the Guild of Professional Tour Guides of Washington D.C., Guides Association of New York City, San Francisco Tour Guide Guild (SFTGG), Utah Tour Guide Association, Chicago Tour Guide Professional Association and more...
  • Professional head shot during class, you may also get an updated photo for the lifetime of your career.
  • Resume and cover letter preparation, this will be completed before the end of the course so that you will immediately be able to apply for jobs.
  • Interview skills training conducted with instructors.
  • Assessment of goals and recommendations of tour operators who best fit your personality, skills and desires.
  • A list of tour operators whom you can contact to begin to secure assignments, you may receive updated lists for the lifetime of your career.


  • Access to the annual ITMI Symposium & Reunion to connect with fellow alumni, tour operators and industry leaders over five days of education, destination knowledge and job interviews.
  • Access to ITMI’s library which include the industry's largest database of tour resources.
  • In partnership with the industry's leading professional coaches and experts we offer our alumni Master Classes including Business Coaching, Advanced Tour & Travel Staff Training and more.
  • A network more than five decades in the making of the most sought-after tour guides and tour directors all over the world including regional alumni associations.


  • A full–day San Francisco city training tour on a motor coach by your third day of class.
  • An overview of safety issues and how to work with a motor coach driver.
  • A full-day motor coach hands-on training thru San Francisco, Sausalito and Sonoma, where you will practice tour commentary.
  • Travel to the airport for training for meet & greet, international and domestic policy overview.
  • Two days and one night on a motor coach tour during your second week of class.
  • An overnight stay at a hotel during your two-day field trip, the hotel covered in your tuition.
  • Some meals and gratuities on the overnight trip are also covered.


  • All class materials including our student manual.
  • Upon graduation, individual strategy session with two of your instructors.
  • A flexible action plan is developed with each individual, 1 – 5 year goals.

Itemized Breakdown of Financial Obligation

WEEK I (DAY 1-7)
Registration Fee (non-refundable): $50.00
Tuition : WEEK I Tour Guide Certification program = $1,950.00*
Estimated charges for entire Week I educational program = $1,950.00*
Total charges = $50.00 + $1,950.00
Total charges the student is obligated to pay upon enrollment = $2,000.00*

WEEK II (DAY 8-15) Tour Guide / Director Certification
Tuition : WEEK II Tour Director Certification program = $1,950.00*
Estimated charges for entire Week II educational program = $1,950.00*
Total charges = $1,950.00
Total charges the student is obligated to pay upon enrollment = $1,950.00*

TOTAL financial obligation for Week I & Week II of the ITMI Tour Guide / Tour Director Certification Class = $3,950*

*Does not include personal housing or meals. A service fee of $25 will be assessed for any returned checks.

Tuition Assistance & Scholarships

There are various forms of tuition assistance available to you:

TOURISM CARES SCHOLARSHIPS Scholarships are available through Tourism Cares. They offer multiple scholarships ranging from $500 - $1,000 towards tuition. The scholarship details and application are made available every September and the application is due by the beginning of November. Please see the Tourism Cares website for any changes to their scholarship program. Awards are given for classes in the following calendar year. For example, 2016 scholarships are applicable for the 2017 calendar of classes. Please visit this website for more information on their Professional Development Scholarships.

MILITARY If you are former military or a spouse or child of a former or current military service member, you may be entitled to scholarships, grants or other forms of financial aid. Family members of deceased military personnel are also likely to qualify for financial benefits. To learn more, please visit this website:

LIFETIME LEARNING CREDIT Eligible students may receive a 20% credit for their tuition payments on their federal taxes. Currently, the credit is approximately $790. ITMI will mail qualified students a 1098T Form for the appropriate taxable year for students to submit. To see if you may be eligible, please visit this website:

FEDERAL ASSISTANCE ITMI does not provide any direct financial aid, but you might qualify for special federal programs or tuition assistance. ITMI certification is listed by the U.S. Department of Labor on its CareerOneStop resource website. To learn more about your eligibility for training funds, check out its financial assistance page.

Student Tuition Recovery Fund Disclosure

  1. You are a student in an educational program who is a California Resident or are enrolled in a residency program and prepay all or part of your tuition either by cash, guaranteed student loans, or personal loans and

  2. Your total charges are not paid by any third-party payer such as an employer, government program or other payer unless you have a separate agreement to repay the third party.

You are not eligible for protection from the STRF if either of the following applies:

  1. You are not a California Resident, or are not enrolled in a residency program, or

  2. Your total charges are paid by a third party such as an employer, government program or other payer, and you have no separate agreement to repay the third party.

The State of California created the Student Tuition Recovery Fund (STRF) to relieve or mitigate economic losses suffered by students in educational programs who are California Residents, or are enrolled in a residency program attending certain schools regulated by the Bureau for Private Postsecondary Education. You may be eligible for STRF if you are a California resident or are enrolled in a residency program, prepaid tuition, paid the STRF assessment, and suffered an economic loss as a result of any of the following:

  1. The school closed before the course of the instruction was completed.

  2. The school’s failure to pay refunds or charges on behalf of a student to a third party for license fees or any other purpose, or to provide equipment or materials for which a charge was collected within 180 days before the closure of the school.

  3. The school’s failure to pay or reimburse loan proceeds under a federally guaranteed student loan program as required by law or to pay or reimburse proceeds received by the school prior to closure in excess of tuition and other costs.

  4. There was a material failure to comply with the Act or this Division within 30 days before the school closed, or if the material failure began earlier than 30 days prior to closure, the period determined by the Bureau.

  5. An inability after diligent efforts to prosecute, prove, and collect on a judgment against the institution for a violation of the Act.

However, no claim can be paid to any student without a social security number or a taxpayer identification number.

Note: Authority cited: Section 94803, 94877 and 94923, Education Code. Reference: Section 94293, Education Code.