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Motorcoach Training


ITMI's reputation is built on 40 years of leadership in the Tour & Travel Industry. We are proud that ITMI is a trusted brand in the industry. As a graduate of ITMI, tour companies, motor coach companies and travel leaders know that you’ve received the most comprehensive curriculum and field experience in the travel industry.


Motorcoach Driver Training

ITMI Motorcoach Driver Certification is designed to identify and meet the special needs of each motorcoach company. The core curriculum includes the psychology of group travel. It also addresses the importance of the driver, driver guide and tour director or tour guide and their role in creating a positive and memorable experience for their guests. Interactive exercises provide participants with real-world simulations that help them to practice and integrate their newly acquired skills. Experience has shown that when the driver, driver guides or tour directors adhere to the principles they have learned, they will enjoy their work more, receive increased gratuities and ultimately generate more business for the motorcoach company.

The ITMI Motorcoach Driver Training has helped Silverado Stages drivers learn valuable skills to enhance the quality of their customer service and improve the entire experience.

The Motorcoach Driver is one of the most important members of any tour team. His or her knowledge, professionalism, and demeanor has a direct and significant impact on every guest's overall experience.

ITMI's Motorcoach Driver Certification identifies and addresses the unique needs of every motorcoach company. Its core curriculum covers essential subjects such as the Psychology of Group Travel as well as establishing and maintaining strong working relationships with Tour Directors, Tour Guides, Suppliers, and other Tour Professionals.

At the heart of this one-day intensive training program is a deep understanding that all Tour Professionals must appreciate each other's critical roles in order for everyone to thrive. All exercises are focused on developing skills and techniques that will benefit the Motorcoach Driver in every scenario imaginable.

Our simulations are crafted to accurately represent real-world situations in which informed problem-solving abilities and quick-thinking skills are a must. Upon completion of this training program, Motorcoach Drivers' responses to familiar challenges become natural, polished, and seamless. When they adhere to basic principles and best practices, they tend to enjoy their jobs more, receive increased gratuities, and ultimately generate more business for the Motorcoach Company.

The driver will also learn how to:

  • Work with people who are afraid, angry, or upset

  • Handle various crises without alarming passengers

  • Turn problems into opportunities and maintain a positive attitude

  • Represent the Motorcoach Company brand professionally and memorably

  • Assist disabled guests in a sensitive and ADA-compliant manner

  • Recognize verbal and non-verbal cues and respond appropriately

  • Be proactive and manage bumps in the road before they become problems

Read more about our Motorcoach Driver Training custom program

To request a customized proposal for your company, email or call us at 415-957-9489.